Businesses & Testimonials

Business Testimonials 

Paul Banton from Ruddocks (Commercial Printer in Lincoln) took part in the UoL 4.0 Challenge in July 2019, in the first project round. The challenge that was set to the students was:

How can information available and/or accessible to Ruddocks be used to increase sales, without too much human participation?

Emma Olivier-Townrow represented the New Theatre Royal and have also taken part in the first round of the UoL 4.0 Challenge project in July 2019. The challenge that was set to the students was:

How can New Theatre Royal use digital technologies to increase the utilisation of the building?

ISPB Management Consultancy

Nick Mellors

ISPB is a micro-business so wouldn’t normally have the capacity to host a graduate engagement but the UoL 4.0 was an ideal way to get involved. The students worked on a real-life question that we were exploring at the time in the 5G Connected Forest project, giving us some really interesting insights and perspectives we wouldn’t have had otherwise. All in all, a positive experience that I hope we will repeat again in 2021.

Project Timeline 

July 2019


First Round

In the initial stages of the project, 3 SMEs took part: Branston Potatoes, Ruddocks and New Theatre Royal.

How can Branston Potatoes measure the
dry matter of every single potato in the processing line?

How can information available and/or
accessible to Ruddocks be used to
increase sales, without too much human
participation?

How can New Theatre Royal use digital
technologies to increase the utilisation
of the building?


Second Round

In the second round of the
project, our students worked
with Teledyne EV2.

How can Teledyne EV2 exploit the
inherent strengths of the BRAINS system
and identify associated improvements
which would enhance the performance of
BRAINS in the application?

September 2019
February 2019



Third Round

In the third round of the project our students worked with 5 local SMEs: Lady Rose Tea Room, ISPB-Interim and Consultancy Services, White 7 Lincoln, Acts Trust (AT), Viking Signs.

How can Lady Rose Tea Room make their
social networking channels/ website more
consistent or improve their advertising?

How can ISPB develop a robotic prototype
which would be capable of working within
a wooded area to monitor the health &
development of the wood/forest?

How can White 7 Lincoln improve their
SEO for website visibility, as well as
enhance their social media engagement/
inbound marketing strategy to develop
brand and grow sales?

How can Acts Trust (AT) develop a safe
logistics plan for the collection and
redistribution of food from suppliers and to
food champions?

How can Viking Signs launch a fully
automated production of artwork for online
customised products?


Fourth Round

During the Covid-19 pandemic, oustudents worked collaboratively online on the challenges presented by theSystematic Print and
Lincoln City F.C.

How can Lincoln City FC maintain Fan
Engagement through digital platforms?

How can Systematic Print Management
develop their brand and grow sales
through Inbound Marketing and
differentiate and reposition their brand?

October 2020
February 2021


Fifth Round

In the fifth round of the project, the
students worked on the challenges set by
four SMEs: ISPB Interim and Consultancy
Services, People First Education,
The Craft Outlet Store, Willow House
Physiotherapy & Personal Training.

How can Willow House Physiotherapy
and Personal Training find an application/platform that can be used
for effective practice management with
the capability to automate some of the
administration within the clinical practice?

How can People First Education expand
its reach, and generate income, from its
pre-recorded training videos?

How can the Craft Outlet Store widen its
appeal to a younger customer base?

Given 5G capability, how can ISPB apply
this to the protection and management
of ancient and treasured forests?

Given 5G capability, how can ISPB apply
this to the tourism industry to improve
visitor experience?

Project Achievements

UoL 4.0 Challenge 2019 – Awarded £3000 by CLT, OfS, LIBS TIF & LHERI in 2019

Building COMpetencies for COMpetitive COMpanies (COM 3) – Awarded £279986 by Interreg North Sea Region ERDF in 2019

Student Testimonials 

BA (Hons) International Business Management

Ellie Summers

Taking part in the UoL 4.0 Challenge Awards ceremony was a great experience. Being able to present my team’s ideas to the public and knowing that Systematic Ltd were watching was really exciting and definitely helped build my confidence! Initially, the thought of presenting was very daunting, but I am so glad I didn’t pass up the opportunity!

BA (Hons) Business and Management

Stanley Cirigliano

During my time working on the UoL 4.0 challenge project me and my team were given the task of working on finding an administration application for the Physiotherapy and Personal Training company Willow House. I really enjoyed the experience honestly. The company themselves were great to work with and they were very responsive when we sent emails to them, which is the reason why we were able to come up with a good solution. My team was excellent, it was one of the best teams I had worked with during my team at University. They were responsive and we worked together to achieve the best poster and application possible. Overall I really enjoyed the experience and think these kinds of challenges are more engaging and fun to do than some of the normal tasks at University.